Caithness, Scotland — 20 April 2026
Glasgow / Aberchirder — 25 January 2026 · The Story of Finn Moray
BBC Off The Ball, a Burns Supper in Aberchirder, and the Moment It Lifted
David Sheret reflects on a day that moved the Finn Moray project forward with a force that felt both earned and surprising
Left to right: Stuart Cosgrove, BBC Off The Ball presenter; David Sheret, Finn Moray; Dave McPherson, former Scotland and Rangers international; Tam Cowan, BBC Off The Ball presenter
Yesterday was a great day.
There’s a particular kind of moment that only arrives after a long stretch of unseen, un-noticed effort, the kind of work that doesn’t go announce itself, but accumulates quietly until it becomes undeniable. Then, in a brief snapshot of time, the whole thing lifts. It grows. It validates. It moves a project forward with a force that feels both earned and surprising. That was yesterday.
We drove to Glasgow, in weather that was pretty rubbish, to appear on BBC Off The Ball with Tam Cowan and Stuart Cosgrove. The guys were superb. I was on with David McPherson, former Rangers, Hearts, and Scotland, a footballing legend, and exactly as you’d hope in real life: a lovely guy and a gent. Thanks also to OTB producer James and his team who did all the hard work.
That appearance came from Finn Moray’s collaboration with the Scottish Football Supporters Association (SFSA), and from the launch of our first live singer for the live album, AON: THE GATHERING.
"To watch someone take a song you have written and sing it live with talent, heart, soul, and class is an extraordinary feeling. It does more than make you proud. It pushes the whole project forward in a way that is genuinely exciting."
The Simple Version
The simple version of Finn Moray is this: we write songs rooted in Scotland’s communities, we find talent in those areas to sing them, and we return a significant part of the net profits back to the talent and the communities they come from. We believe it’s a model built on integrity, dignity, participation, and shared upside. It’s not charity. It’s a compact.
A Burns Supper in Aberchirder
Then we drove back from Glasgow and went to Aberchirder to see the person chosen as the first singer on the live album perform the song at a Burns Supper. Have to say at this point that the people and the village made us beyond welcome at their event and it was hugely appreciated.
Personally, that was quite special.
To watch someone take a song you have written and sing it live with talent, heart, soul, and class is an extraordinary feeling. It does more than make you proud. It pushes the whole project forward in a way that is genuinely exciting.
Consistent with Our Values
To go to Graeme last year and say I wanted to do this because it was in my heart and soul after multiple bereavements in 2025, is not an easy thing to do. It’s not consistent with what we did at SEO in a purely practical sense. But as Graeme reminded me, when he said yes and stood behind the project completely, it is consistent with our values at SEO. The values were never about the narrow mechanics of a service. They were about the way you treat people, the seriousness with which you show up, and the belief that good work should leave something tangible behind.
What Comes Next
So thank you to everyone involved. You’ve been amazing, and it is greatly appreciated.
Onwards.
To find out more about how to enter the awards or audition for AON: THE GATHERING, email: [email protected]
