Scotland's Music. Scotland's Gain.
We write songs about Scotland's places. We find Scottish talent to sing them. And we give 50% of net profits back to the communities our music comes from. That is the Social Compact.
What Finn Moray Is
Finn Moray is a Scotland-based music project. We write original songs for towns and villages across the country, find local singers to perform them, and return 50% of all net profits to Scottish communities and good causes. We call this the Social Compact.
The first album, AON: THE CALL, covers 15 towns across 11 Scottish regions. The second, AON: THE GATHERING, pairs each song with a community vocalist who earns a fair share of the income their track generates. Six charities have been supported since January 2026.
Finn Moray is run by SEO, a company founded in Aberdeen in 2025 by David Sheret and Graeme Wood. The team also includes Andie Moonie, Eilidh Brown, Thomas Daines and Scott Paton of Finance Caddie.
Why Finn Moray Exists
In the spring of 2025, within six short weeks, I lost my dad Willie Sheret MBE, my good friend Paul Fox, and my wee Jack Russell, Jax. My mum Margie had passed in 2009. These were the people and the companion who shaped me most.
That kind of loss strips everything back. It does not just make you sad. It makes you ask who you really are and what you want to do with whatever time you have left.
What I found was simple. I wanted to create something honest. Something that gives back. I wanted to be around kind, forward-looking people and build things that matter, not in a grand way, but in a human way.
Earlier that year, Graeme Wood and I had started SEO, a consultancy and communications business in Aberdeen. Out of that came a bigger idea: write songs for Scotland's places, find talented people to sing them, and make sure the communities those songs come from share in the value. That became Finn Moray.
With Graeme's support and Andie Moonie's steady hand, we built it song by song, town by town. The Social Compact is the promise at the centre of it all: 50% of net profits go back to Scottish communities and good causes. Not a slogan. A structure.
My dad would have told me to get on with it. Paul would have told me to make it mad, make it loud. And Jax would have bounced about with pure joy.
And so we keep going. Not perfect. Not polished. But present, purposeful and true.
Own AON: THE CALL
CD £12 · Digital £12 · Vinyl £50
50% of net profits to Scottish community causes
50% of Net Profits Go Back to Scottish Communities
The Social Compact is a formal public commitment. It ensures that income from Finn Moray is shared fairly with communities and good causes across Scotland. Not a promise. A working structure.