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Scottish community standing together on a Highland hillside at golden hour

Scotland's Music. Scotland's Gain.

Every song, every voice, every purchase strengthens Scottish communities. This page tracks our impact in real time — from the charities we support to the communities shaping what comes next.

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Good Causes Supported

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Community Votes

1

Quiz Plays

1

Orders Placed

1

Community Members

3

Total Engagements

Good Causes We Support

50% of net profits from all Finn Moray creative works and commercial activities are directed to charitable, community, and underfunded cultural projects across Scotland.

MUGA Project, Aberchirder logo

MUGA Project, Aberchirder

Aberdeenshire

A community-led initiative to build a Multi-Use Games Area in Aberchirder, giving young people in rural Aberdeenshire a safe, modern space for sport and recreation.

Beatson Cancer Charity logo

Beatson Cancer Charity

Glasgow

Scotland's leading cancer charity, supporting patients and families at the Beatson West of Scotland Cancer Centre with emotional, practical, and financial assistance.

Reverse Rett logo

Reverse Rett

Scotland-wide

Funding vital research into Rett Syndrome, a rare neurological disorder affecting mainly girls. Working towards treatments and ultimately a cure.

Maggie's Cancer Caring Centre logo

Maggie's Cancer Caring Centre

Aberdeen

Providing free practical, emotional, and social support for people with cancer and their families. The Aberdeen centre is a warm, welcoming space designed by Snøhetta.

Cornerstone logo

Cornerstone

Scotland-wide

One of Scotland's largest social care charities, supporting people with disabilities and other needs to live fulfilling lives in their communities.

Friends of ANCHOR logo

Friends of ANCHOR

Aberdeen

Supporting patients with cancer and haematological conditions at Aberdeen Royal Infirmary. Funding cutting-edge equipment, research, and patient wellbeing programmes.


The Communities Behind the Music

Every song on AON: THE CALL is rooted in a real Scottish place. Hover over the map to explore each community and the song it inspired.

1
Bridgeton
2
Bridge Of Don
3
Inverness
4
Aberchirder
5
Ayr
6
Dunfermline
7
St Andrews
8
Cumbernauld
9
Glasgow
10
Lerwick
11
Yetholm
12
Darvel
13
Dunbeath
14
Aberdeen
15
Edinburgh
Google
Map data ©2026 GeoBasis-DE/BKG (©2009), Google
Map data ©2026 GeoBasis-DE/BKG (©2009), Google
AON: THE CALL community
The AON Route
15 songs · 15 places · 11 regions

Milestones & Moments

From the founding vision to the latest vocalist announcement — every step of the Finn Moray story, in order.

Early 2025

Finn Moray Founded

David Sheret founds Finn Moray with a vision: Scotland’s music, Scotland’s talent, Scotland’s gain. The Social Compact is drafted.

Spring 2025

AON: THE CALL Written

15 songs written for 15 Scottish towns across 11 regions. Each song rooted in a real place, a real story, a real community.

November 2025

Social Compact Finalised

The Social Compact is formally updated and published — a legally binding commitment, governed under Scots law, guaranteeing 50% of all net profits go to Scottish community causes.

15 December 2025

Finn Moray Launches Publicly

The project goes live. AON: THE CALL is released on all platforms — CD, vinyl, and digital download. The Social Compact begins to deliver.

19 January 2026

Finn Moray Sponsors Ally Begg TV

Finn Moray becomes the official sponsor of AB TV, Ally Begg’s Aberdeen FC supporters’ podcast, extending the project’s reach into Scottish football culture.

23 January 2026

SFSA Partnership Announced

Finn Moray and the Scottish Football Supporters Association launch a joint search for the voice of The Bard #2, the official World Cup song for the Tartan Army.

24 January 2026

BBC Radio Scotland — Off the Ball

Finn Moray and the story of AON: THE GATHERING are featured on BBC Radio Scotland’s Off the Ball with Tam Cowan and Stuart Cosgrove.

25 January 2026

Burns Supper in Aberchirder

The Finn Moray team hosts a Burns Supper in Aberchirder, bringing the project’s community spirit to life in the village that inspired Foggie.

26 January 2026

Adele Henderson — First Featured Vocalist

Adele Henderson from Aberchirder is announced as the first singer awarded a featured vocalist role on AON: THE GATHERING, carrying the song Foggie.

January 2026

First Charitable Giving

Finn Moray begins directing funds to its first six good causes, from the MUGA Project in Aberchirder to Friends of ANCHOR in Aberdeen.

31 January 2026

‘Why This Is Simple’ Published

David Sheret publishes his article explaining the founding principles behind the Social Compact and the project’s commitment to transparency.

19 February 2026

Rhuaridh McHardy — Second Featured Vocalist

Rhuaridh McHardy from Netherley, Aberdeenshire, is confirmed as the second featured vocalist on AON: THE GATHERING, singing I’m The Bridge.

4 March 2026

Lisa Manson — Third Featured Vocalist

Lisa Manson from Shetland is confirmed as the third featured vocalist, completing the opening trio and bringing the islands into the heart of the album with Muddy Bay.

13 April 2026(upcoming)

An Evening with Paul Lawrie

Finn Moray sponsors An Evening with Paul Lawrie at the Tivoli Theatre, Aberdeen — bringing together sport, community and the Social Compact.

Q3 2026(upcoming)

The Finn Awards, Scotland 2026

15 categories recognising Scotland’s leading social media influencers and digital creators. Every prize split 50/50 between the winning creator and their chosen Scottish charity.

2027(upcoming)

DHÀ: THE CALL — Production Begins

Honouring the communities that made AON possible. DHÀ celebrates a new collection of places across Scotland, shaped by the people. Voting is open now.

Every Purchase Gives Back

When you buy AON: THE CALL, you are directly supporting Scottish communities. 50% of net profits flow back to the areas that inspired each song.

CD £12 · Digital £12 · Vinyl £50 · Monthly donations from £1