Question 1

What is Finn Moray?

Accepted Answer

Finn Moray is Scotland's Social Compact Music Project, founded by David Sheret in 2025. It combines original music rooted in Scottish communities with a commitment to return 50% of net profits to community causes through each participant's chosen charity.

Question 2

Is Finn Moray a charity?

Accepted Answer

No. Finn Moray is a commercial music project operated by Sheret Energy Offshore Ltd (SEO), trading as Finn Moray. It is built on a Social Compact — a legally binding commitment to donate 50% of all net profits to charitable, community, and underfunded cultural projects across Scotland. The remaining 50% is retained for project sustainability, artist payments, and operational costs.

Question 3

Who runs Finn Moray?

Accepted Answer

Finn Moray is led by a small, dedicated team at Sheret Energy Offshore Ltd (SEO). David Sheret is the founder and CEO; Graeme Wood serves as Executive Chairman; Andie Moonie manages marketing and finance; Eilidh Brown is the Marketing Executive; Thomas Daines provides research and analytical support as Assistant Project Manager; and Scott Paton of Finance Caddie acts as Fractional CFO. You can learn more on our Meet the Team page.

Question 4

What is the Social Compact?

Accepted Answer

The Social Compact is the founding principle of Finn Moray. It is a legally binding commitment, governed under Scots law, that guarantees 50% of all net profits generated by the project — from music sales, merchandise, streaming, and events — are returned to Scottish community causes. Each participant (vocalist, team member, award winner) nominates their own charity. The Compact requires transparent annual reporting and can be read in full on our Social Compact page.

Question 5

What is AON: THE CALL?

Accepted Answer

AON: THE CALL is the debut album by Finn Moray — 15 original songs written, arranged, and produced by David Sheret. The songs began as acoustic compositions and were brought to life digitally with the help of producer Mariano Beyoglonian using DAWs and AI. The tracks use synthesised voices to establish each song, find the right talent to sing them, and drive early revenue to support the wider project. AON: THE CALL is about using technology to discover talent and build the foundation for everything that follows. It is available now on CD (£12), vinyl (£50), and digital download (£12).

Question 6

What is AON: THE GATHERING?

Accepted Answer

AON: THE GATHERING is the second album — the live evolution of AON: THE CALL. Local singers from the areas that inspired each song replace the synthesised voices, driving the music deeper into the community. These featured artists bring more soul, more heart, and a genuine sense of place. The Gathering is about returning support to the communities that inspired the songs and that are home to the featured artists — using technology to find talent, then letting that talent take ownership of the music. AON: THE GATHERING is currently in production.

Question 7

What is the difference between AON: THE CALL and AON: THE GATHERING?

Accepted Answer

AON: THE CALL is the debut album — David's original songs brought to life with synthesised voices, DAWs, and AI to establish the music and find the talent. AON: THE GATHERING is the second album — where real community singers from across Scotland replace those synthesised voices, bringing soul, heart, and place to each track. Together, they represent a journey from technology to community: using innovation to discover talent and then driving support back to the places and people that inspired the songs.

Question 8

What is DHÀ: THE CALL?

Accepted Answer

DHÀ: THE CALL is the next chapter in the Finn Moray story. It honours the faith and support that helped make AON possible and recognises the people who backed this project through their effort, encouragement, talent and generosity. DHÀ will celebrate a new collection of villages, towns, cities, regions and distinct districts across Scotland — including neighbourhoods within larger places already covered, like Leith, Lochee, Govan, Torry, Marchmont or Finnieston. With new stories, new voices and new songs, DHÀ will carry the story further. Production is scheduled to begin in 2027, and the communities to be featured are being decided by public vote. Voting is open now.

Question 9

How does the DHÀ: THE CALL town voting work?

Accepted Answer

Anyone can vote for the Scottish towns, villages, cities, and districts they want to see featured in DHÀ: THE CALL. Visit the DHÀ: THE CALL page, search for a place, and cast your vote. You can vote for as many different places as you like, but only once per place. The leaderboard tracks which places are leading, and towns are recognised when they hit vote milestones. Voting also earns you a stamp in your AON Passport.

Question 10

How many songs are on each album?

Accepted Answer

Both AON: THE CALL and AON: THE GATHERING feature 15 tracks spanning 15 towns across 11 regions of Scotland — from Bridgeton in Glasgow to Lerwick in Shetland, from Dunbeath in Highland to Edinburgh. The albums map Scotland through music, town by town, village by village.

Question 11

Who are the current featured vocalists on AON: THE GATHERING?

Accepted Answer

Three featured vocalists have been confirmed so far: Adele Henderson (announced January 2026), Rhuaridh McHardy (confirmed February 2026), and Lisa Manson (confirmed March 2026). Each was chosen for their strong community connection, distinctive voice, and local recommendation. More vocalists will be announced as production continues. Visit our Featured Vocalists page to learn more about each artist.

Question 12

How can I become a featured vocalist?

Accepted Answer

We are looking for community voices from across Scotland — people with a strong connection to place, a distinctive voice, and the appetite to represent their community. If that sounds like you, email us at finn@finnmoray.com with a brief introduction and, if possible, a short recording.

Question 13

What is the Unsung Singer?

Accepted Answer

The Unsung Singer is a community nomination initiative to discover hidden singing talent across Scotland. If you know someone whose voice deserves wider recognition — someone who sings in the community but has never had the platform — you can nominate them on our Unsung Singer page. Every nomination is personally reviewed, and shortlisted singers may receive opportunities to collaborate on future Finn Moray projects, recordings, or events.

Question 14

How are featured artists on AON: THE GATHERING rewarded?

Accepted Answer

Featured artists on AON: THE GATHERING benefit in two ways. First, 25% of net profits from all AON: THE GATHERING-related income (album sales, merchandise, and tours) goes into a shared pot, divided between all featured artists. Second, each featured artist receives an individual 25% bonus from the net profit generated by their specific song — so the more they promote their track, the more they individually benefit. This 25% shared pot comes from Finn Moray's end, reducing the project's share from 50% to 25% for THE GATHERING. Crucially, the 50% going to good causes remains completely untouched. It is a structure designed to be fair for the artists whilst protecting the commitment to community.

Question 15

How can I support Finn Moray?

Accepted Answer

There are several ways to support the project: buy merchandise from our Shop, stream and share our music, follow us on social media (Instagram, Facebook, X, YouTube, TikTok), sign up for our newsletter, make a donation, or simply spread the word. Every interaction helps build the movement and support Scottish communities.

Question 16

I'm part of the Scottish diaspora overseas. Is Finn Moray for me?

Accepted Answer

Absolutely. Finn Moray is for anyone with Scotland in their heart, wherever they are in the world. From Aberdeen to Auckland, Glasgow to Boston — the project connects Scottish communities at home and across the global diaspora through music, culture, and shared identity.

Question 17

What is the Scotland Map?

Accepted Answer

The Scotland Map is an interactive map showcasing all 15 songs from AON: THE CALL, each pinned to the Scottish location that inspired it. Click any pin to read the story behind the song, discover local facts, and listen to a 30-second preview. Pins are colour-coded: copper means a featured vocalist has been confirmed for that location's song on AON: THE GATHERING; grey means the voice is still to be awarded.

Question 18

What is My Scottish Story?

Accepted Answer

My Scottish Story is a short quiz that asks you five questions to discover your Scottish Soul Town — the place in Scotland that best matches your personality. You are then matched to a song from AON: THE CALL and given a personalised, shareable identity card. It is a fun way to connect with the music and find your place on the map.

Question 19

What is the AON Passport?

Accepted Answer

The AON Passport is a digital stamp collection you build by exploring the Finn Moray website. You earn stamps by visiting pages, listening to music, voting for towns in DHÀ: THE CALL, taking quizzes, and supporting Scottish communities. Stamps are organised into categories — Explorer, Listener, Community, Supporter, and Discoverer — and as you collect more, you unlock reward tiers. It is a way to track your journey through the Finn Moray world.

Question 20

What is the Scottish Music Quiz?

Accepted Answer

The Scottish Music Quiz features 70 fact-checked questions across 7 categories, testing your knowledge of Scottish music, culture, and Finn Moray. There are three difficulty modes: Newcomer (multiple choice), Finnatic (typed answers), and Legend (typed answers with a time limit). The quiz has a leaderboard, and completing it earns you a stamp in your AON Passport.

Question 21

What is the Social Media Influencer Quiz?

Accepted Answer

The Social Media Influencer Quiz is a 'Guess Who' game built around the top 100 Instagram accounts, forming part of The Finn Awards. It has two modes: Casual (play at your own pace) and Against the Clock (10 progressive stages with a leaderboard). It is a fun way to test your knowledge of Scotland's digital creators ahead of the awards ceremony.

Question 22

What are The Finn Awards?

Accepted Answer

The Finn Awards recognise Scotland's leading social media influencers and digital creators. Launching in Q3 2026, the awards feature 15 categories with every prize split 50/50 between the winning creator and their chosen Scottish charity. Category winners receive £1,000 (£500 to creator, £500 to charity), and the overall champion receives £5,000 (£2,500 to creator, £2,500 to charity).

Question 23

Which charities does Finn Moray support?

Accepted Answer

Since January 2026, Finn Moray has supported six charities: the MUGA Project in Aberchirder, Beatson Cancer Charity, Reverse Rett, Maggie's Cancer Caring Centre, Cornerstone, and Friends of ANCHOR. The list grows as new participants join and nominate their chosen causes. Visit our Impact page to learn more.

Question 24

How does the 50% community share get distributed?

Accepted Answer

Each participant in the Finn Moray project — whether a vocalist, team member, or award winner — nominates their own Scottish charity or community cause. The 50% community share of net profits is then directed to those nominated causes. This means the giving is personal, local, and directly connected to the people involved. The Social Compact requires transparent annual reporting on all distributions.

Question 25

Can I buy Finn Moray merchandise?

Accepted Answer

Yes. Visit our Shop page for official Finn Moray merchandise including the AON: THE CALL album on CD, vinyl, and digital download, as well as clothing and accessories. All purchases contribute to the Social Compact — 50% of net profits go to community causes. We ship across the UK and internationally.

Question 26

Does Finn Moray ship internationally?

Accepted Answer

Yes. We ship merchandise worldwide. Delivery times and costs vary by destination. Orders within the UK typically arrive within 3–5 working days. International orders may take 7–14 working days depending on the destination.

Question 27

Why does my bank statement show “Sheret Energy Offshore (SEO)”?

Accepted Answer

Finn Moray is operated by Sheret Energy Offshore Ltd (SEO). All payments processed through our shop — including merchandise purchases, album sales, and donations — will appear on your bank or credit card statement as “Sheret Energy Offshore (SEO)”. This is the legal trading entity behind the project.

Question 28

What is the refund policy for digital purchases?

Accepted Answer

Because our digital products (music downloads) begin delivery immediately, the right to cancel is waived once the download has started, in line with UK consumer regulations. If you receive a faulty or corrupted file, you can request a replacement or refund within 7 days by emailing finn@finnmoray.com. Duplicate purchases are also refundable within 7 days. Full details are on our Refund Policy page.

Question 29

Can I make a donation without buying anything?

Accepted Answer

Yes. You can make a one-off or monthly donation from as little as £1 via our Donate section. All donations are covered by the Social Compact — 50% goes directly to community causes.

Question 30

What is Finn Moray’s connection to Scottish football?

Accepted Answer

Finn Moray has a strategic partnership with the Scottish Football Supporters Association (SFSA) and the Tartan Army. This includes collaboration on The Bard #2, the official World Cup song for Scottish football supporters. The partnership brings together music, community, and the passion of Scottish football fans.

Question 31

Who are Finn Moray’s partners?

Accepted Answer

Finn Moray works with a range of partners including AB TV (Ally Begg’s Aberdeen FC supporters’ podcast), BBC broadcaster Richard Gordon, two-time Latin Grammy-winning producer Mariano Beyoglonian, photographer Rory Raitt, and the Scottish Football Supporters Association. Visit our Partners page for the full list.

Question 32

I’m a journalist or blogger. How can I get press materials?

Accepted Answer

Visit our Press & Media page for key facts, boilerplate text, and information on requesting press assets. For interview requests, photography, or bespoke materials, email finn@finnmoray.com with your publication details and deadline.

Question 33

How do I contact Finn Moray?

Accepted Answer

Email us at finn@finnmoray.com for any enquiries — whether you’re interested in becoming a vocalist, requesting press materials, discussing partnerships, or just saying hello. You can also reach us through our social media channels on Instagram, Facebook, YouTube, X, and TikTok.

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